by Jessica Curry | Dec 18, 2017 | Marketing, Strategy
You have a website, maybe you even have had it up and running for several years. But with this month’s sales decline you determine that you should crack open the proverbial book titled “Google Analytics” and look at what may potentially be going...
by Jessica Curry | Dec 8, 2017 | Marketing, Sales, Strategy, Tips
A bot which is short for robot is a software program that either runs automatically or with commands over the Internet. Many different types of bots exist; malicious like email-gatherers (without user consent)–or helpful, chat room bots, search engine bots,...
by Jessica Curry | Nov 14, 2017 | Marketing, Sales, Strategy, Tips
LinkedIn is a powerful tool for a business. I am often surprised by the number of businesses that build a basic company profile and then leave their page to sit and (if it were a person) presumably die of boredom. “LinkedIn has 467 million users. With 40% of...
by Jessica Curry | Nov 7, 2017 | Marketing, Strategy, Tips
It’s been several years since Google’s 2015 announcement that mobile searches have overtaken desktop. “…more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” But many B2B businesses...
by Jessica Curry | Oct 23, 2017 | Marketing, Strategy
Email marketing works. But as a marketing professional walking the tight-rope between brand awareness, information, motivation, CTA’s (call-to-action), and finding the perfect timing for it all–it’s not easy. Email overload is a real thing and...
